Today, it is easy to assume that everyone is using some
form of social media, but that is not true. While statistics show that the
majority of adults in the United States use at least on form of social media,
that percentage is still roughly just sixty-nine percent as of November 2016:
Source: Surveys conducted 2005-2016 | Pew Research
Center
This graph shows that social media usage has
increased dramatically over the course of eleven years, but it does not show
certain demographics regarding social media usage in the United States.
The
following graph shows social media usage and how it has grown over the past decade
by age:
This
data shows that the percentage of people using social media decreases as age
increases, meaning that more young people (18-29 years of age) are using social media compared to any other
age group. But, every age group surveyed has seen a drastic amount of growth
from 2005 to 2016. Upon further investigation into what groups of people are
using social media I found that the data is relatively similar to the graph
listed above. When it comes to gender, race, socioeconomic status, age, education,
and community (urban/suburban, etc), every graph showed growth from 2005 to
2016. To view those graphs, click HERE.
Out of curiosity, I wanted to conduct my own survey
with a small population of people in my own community. Using Google Forms, I surveyed 163 people
and the results are as follows:
KEY:
Fbook =
Facebook
|
Tumblr= Tumblr
|
Twitter=
Twitter
|
Reddit= Reddit
|
Ytube=
Youtube
|
Pin=
Pinterest
|
Google+=
Google+
|
Snap=
Snapchat
|
VSCO= VSCO
|
Other= other
|
Insta= Instagram
|
This graph shows that of the 163 people surveyed, the
most popular social media accounts are Facebook, Instagram, Snapchat, and
Pinterest. I also asked how many hours per day are spent on social media. Those
results are as follows:
Less Than One Hour (Blue)= 5.5%
These results show that people are admittedly spending several
hours a day using social media on average.
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