Monday, April 17, 2017

Social Media Statistics

          Today, it is easy to assume that everyone is using some form of social media, but that is not true. While statistics show that the majority of adults in the United States use at least on form of social media, that percentage is still roughly just sixty-nine percent as of November 2016: 
           Source: Surveys conducted 2005-2016 | Pew Research Center


This graph shows that social media usage has increased dramatically over the course of eleven years, but it does not show certain demographics regarding social media usage in the United States.

The following graph shows social media usage and how it has grown over the past decade by age: 



Source: Surveys conducted 2005-2016 | Pew Research Center

This data shows that the percentage of people using social media decreases as age increases, meaning that more young people (18-29 years of age) are using social media compared to any other age group. But, every age group surveyed has seen a drastic amount of growth from 2005 to 2016. Upon further investigation into what groups of people are using social media I found that the data is relatively similar to the graph listed above. When it comes to gender, race, socioeconomic status, age, education, and community (urban/suburban, etc), every graph showed growth from 2005 to 2016. To view those graphs, click HERE


Out of curiosity, I wanted to conduct my own survey with a small population of people in my own community. Using Google Forms, I surveyed 163 people and the results are as follows:  
KEY: 

Fbook = Facebook
Tumblr= Tumblr
Twitter= Twitter
Reddit= Reddit
Ytube= Youtube
Pin= Pinterest
Google+= Google+
Snap= Snapchat
VSCO= VSCO
Other= other
Insta= Instagram


This graph shows that of the 163 people surveyed, the most popular social media accounts are Facebook, Instagram, Snapchat, and Pinterest. I also asked how many hours per day are spent on social media. Those results are as follows: 

Less Than One Hour (Blue)= 5.5%


These results show that people are admittedly spending several hours a day using social media on average. 

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